
The Challenger Sale
Author: Dixon, Matthew/ Adamson, Brent
ISBN: 9781591844358
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RM110.00
PublisherPortfolioPublication DateFormat HardcoverWeight 408.23 gNo. of Pages 221
Profiling five distinct sales representative styles while arguing that one consistently outperforms the others, a guide based on a quantitative study of thousands of sales reps in various industries demonstrates how to achieve customer loyalty by delivering a distinctive purchase experience.