The Challenger Sale: How to Take Control of the Customer Conversation
Author: Dixon, Matthew; Adamson, Brent
ISBN: 9780670922857
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RM114.95
Publisher,Penguin
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Format, Paperback
Weight, 320 g
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What's the secret to sales success? If you're like most business leaders, you'd say it's fundamentally about relationships and you'd be wrong. The best salespeople don't just build relationships with customers. They challenge them.