The Delta Project
Author: Hax, Arnoldo C./ Wilde, Dean L.
ISBN: 9780312240462
RM696.07
Publisher,Palgrave Macmillan
Publication Date,
Format, Hardcover
Weight,
No. of Pages, 167
Drawn from the authors' work with GM, Motorola, Coca-Cola, and other major organizations, an essential resource provides tools, tips, and advice for integrating customers, products, and business alliances into a successful marketing strategy.
