The Designing Thinking Playbook
Author: Lewrick, Michael
ISBN: 9781119467472
RM134.78
Publisher,John Wiley
Publication Date,
Format, Paperback
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Shelf: Non-Fiction Books / Business Finance & Accounting / General Management
Shelf: Non-Fiction Books / Business Finance & Accounting / General Management
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The Design Thinking Playbook is an actionable guide to the future of business. By stepping back and questioning the current mindset, the faults of the status quo stand out in stark relief-and this guide gives you the tools and frameworks you need to kick off a digital transformation. Design Thinking is about approaching things differently with a strong user orientation and fast iterations with multidisciplinary teams to solve wicked problems. It is equally applicable to (re-)design products, services, processes, business models, and ecosystems. It inspires radical innovation as a matter of course, and ignites capabilities beyond mere potential. Unmatched as a source of competitive advantage, Design Thinking is the driving force behind those who will lead industries through transformations and evolutions.
