The Digital Frontier: How Consumer Companies Can Create Massive Value Through Transformation
Author: Sohoni, Ajay
ISBN: 9781119803249
RM134.77
Publisher,John Wiley & Sons
Publication Date,
Format, Hardcover
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Shelf: Non-Fiction Books / Business Finance & Accounting / Marketing Research
Shelf: Non-Fiction Books / Business Finance & Accounting / Marketing Research
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In The Digital Frontier, experienced executive and distinguished author Ajay Sohoni delivers a relatable and readable reference for corporate executives who need the knowledge and confidence to build lasting digital change within their enterprise. From marketing to commercial, supply chain, and finance, the book offers actionable insights in an accessible format, full of anecdotes, humor, and case examples. You'll learn which areas to focus on and which not to worry about as you craft your own custom transformation journey. In the book, you'll also find:
A demystification of the startup world for executives and an explanation of why unicorns exist (and so often ultimately fail)
A detailed description of the digital transformation gripping companies across a variety of industries in functional areas including advertising, engagement, commerce, product development, manufacturing, and corporate functions
A simplified 4-stage framework for companies to start from scratch and build valuable use cases
A demystification of the startup world for executives and an explanation of why unicorns exist (and so often ultimately fail)
A detailed description of the digital transformation gripping companies across a variety of industries in functional areas including advertising, engagement, commerce, product development, manufacturing, and corporate functions
A simplified 4-stage framework for companies to start from scratch and build valuable use cases
