The E-myth Enterprise: How to Turn a Great Idea into a Thriving Business
Publisher,Harper (HarperCollins Publishers)
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Format, Paperback
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This book is meant to be a prescription for building a successful business in a free market system. As you will find out, it probably serves as well...if not better...as a polemic against such prescriptions.
Please excuse the apparent contradiction. I know that if you're patient, somewhere in the middle resides a truth worth digging for. But to get there, you're going to have to do some of the work. You're going to have to stretch where I stretch and let go where I let go.
In other words, you're going to have to be willing to play an always frustrating, but sometimes enlightening, game, a game I call how do you provide an answer to a question that you know has no answer?
In a free market system, that's the game called business.
