The Essentials of Contemporary Marketing
Author: Willan, Mo
ISBN: 9781472988577
RM149.90
Publisher,Bloomsbury Business
Publication Date,
Format, Hardcover
Weight,
No. of Pages,
As the effectiveness of traditional marketing techniques continues to diminish, contemporary marketing increasingly becomes the most reliable method of expanding outreach and reflecting the needs of the modern consumer. When implemented, these contemporary strategies offer the greatest support for their client base, with a product range that adapts to the desires of the target market. The channels used to underpin these strategies are also radically different from traditional methods - placing emphasis upon platforms such as social media.
