The Everything Blueprint: The Microchip Design That Changed the World
Author: Ashton, James
ISBN: 9781529394061
RM112.90
Publisher,Hodder UK
Publication Date,
Format, Paperback
Weight,
No. of Pages, 448
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Shelf: Professional Books / Business & Management / Cases & Reading
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A big source of tension between the US and China at the moment is technology. And one very small component is now at the centre of this battle for global dominance: the microchip. Controlling chip manufacturing in the 21st century may well prove to be like controlling the oil supply in the 20th. The country that controls this manufacturing can throttle the military and economic power of others. At the heart of this battle is ARM Holdings. Founded in Cambridge in 1990, ARM specialises in microprocessors, and dominates the global smartphone market. It's a real British tech success story. But it's currently caught in the middle of a war for total control on microchips because whoever controls ARM, controls microchips. This book describes the titanic power struggle for control of the microchip - told through the story of a British start up that has found itself in the middle.
About the Author
James Ashton writes about business, technology, economics and leadership. He has been Executive Editor and City Editor of the London Evening Standard and Independent titles and City Editor of the Sunday Times. He is chief executive of the Quoted Companies Alliance, a members' organisation which champions London's stock market-listed growth businesses.James is the author of two previous business books: The Nine Types of Leader (Kogan Page) and FTSE: The Inside Story (Nicholas Brealey, co-written with FTSE founder Mark Makepeace). Born in West Yorkshire, he was educated at the University of St Andrews and City University in London and lives in Surrey with his wife and daughter.
