Publisher: Penguin Business UK
Weight: 450 g
90% of all startups fail. But why?
For the past decade, this is a question that Tom Eisenmann has tried to answer. Focusing his research and his MBA class at Harvard University on the mistakes and missteps of entrepreneurs, for the first time, he reveals his findings, and - most importantly - how you can avoid them.
Eisenmann's fascinating, often counter-intuitive, advice debunks common Silicon Valley mythology including:
The False Promise: How early success, often based on extenuating factors, gives founders the misplaced confidence to expand.
The False Start: That the 'fail fast' mentality of many founders can mean launching before they're ready - wasting time and money.
The Audacity of Goals: Silicon Valley scoffs at moderatea mbitions but the more audacious your goals, the more can go wrong.
Drawing on case studies from startups around the world, in all shapes and sizes, The Fail-Safe Startup will show you how to analyse others' failure to ensure your success.
I loved the case studies particularly mentioned in the book! I feel they are all so informative and helpful when it comes to explaining concepts and exactly why and how they failed.
Worth of reading and gives interesting information about the fail-safe startup. Highly recommended.
Worth reading study. Informative and very interesting in addition to giving an idea of what others have gone through as a start-up. As first-timer founder have no direct experience with start up failure. Everyone needs tools to manage those experience. How, what when to do. Learn and see from others.
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