The Four: The Hidden DNA of Amazon, Apple, Facebook and Google

The Four: The Hidden DNA of Amazon, Apple, Facebook and Google

Author: Galloway, Scott
ISBN: 9780552173438
Checking local availability
RM69.95
Product Details

Publisher,Corgi
Publication Date,
Format, Paperback
Weight, 240 g
No. of Pages, 336

Find this product in our store.
Shelf: Non-Fiction Books / Business Finance & Accounting / Business Biography / Company Profile

Kindly ask our staff if you cannot locate the shelf.

Instead of buying the myths these companies broadcast, Galloway asks fundamental questions:

- How did the Four infiltrate our lives so completely that they're almost impossible to avoid (or boycott)?
- Why does the stock market forgive them for sins that would destroy other firms?
- And as they race to become the world's first trillion-dollar company, can anyone challenge them?

In the same irreverent style that has made him one of the world's most celebrated business professors, Galloway deconstructs the strategies of the Four that lurk beneath their shiny veneers. He shows how they manipulate the fundamental emotional needs that have driven us since our ancestors lived in caves, at a speed and scope others can't match. And he reveals how you can apply the lessons of their ascent to your own business or career.

Share

Facebook X (Twitter) Pinterest

Customer Reviews

Based on 2 reviews
100%
(2)
0%
(0)
0%
(0)
0%
(0)
0%
(0)
I
Ikram Kausari
Secret of 4 Big Companies

This is terrifying and hilarious and necessary. Everyone should be reading this—especially policy makers and young people. The horsemen of the apocalypse will not be faceless nameless terrifying beasts. They’ll be the friendly trustworthy platforms we all use. What do we even do as consumers? That’s the most depressing part. We need the ease and speed of amazon because we’re too overworked to sown our days at Target. As for apple, he’s got my number. Why have I been holding on to the fancy boxes my iPhones come in? They know our primal instincts and are cleverly exploiting them. As for Google as God, that was spot on.

J
JAMES SELVARAJ
The 4

This is a must read for business majors, tech workers and those who follow the economy in general. It is written by an insider with particular insight and credibility and a writing style that makes it really interesting. He has an irreverence and sense of humor that makes it that much more enjoyable. I have given copies to all my family and recommend it to friends all the time.