The GANNI Playbook: How to Get Started Creating a Responsible Business
Publisher,Penguin Business UK
Publication Date,
Format, Hardcover
Weight,
No. of Pages, 224
Shelf: PROFESSIONAL BOOKS / BUSINESS & MANAGEMENT / CASES & READING
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This book is about what happened when a business leader decided not to bury his head in the sand about climate change; when he found the conversation with his kids about floods from melting ice caps too painful. This book asks what it means to force yourself to take a different business path, where the destination is a responsible and profit-making business.
In The GANNI Playbook, Nicolaj Reffstrup unveils the strategies that propelled Copenhagen-based fashion label GANNI to international stardom, while candidly unravelling the cultural, operational and creative components required to construct a business that embraces an uncertain future.
Dimensions: 14.1 x 2.2 x 22.4 cm
