Publisher: Harvard Business Review Press
Weight: 650 g
We need imagination now more than ever to find new opportunities, rethink our businesses, and discover paths to growth. Yet too many companies have lost their ability to imagine. What is this mysterious capacity? How does imagination work? And how can organizations keep it alive and harness it in a systematic way?
To thrive in the business environment, the business needs to adapt to change and plan for contingencies .To do this you need to be imaginative and this book will teach you methods to do it.
The Imagination Machine is the guide you need to demystify and operationalize this powerful human capacity, to inject new life into your company, and to head into unknown territory with the right tools by your side.
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