Publisher: John Wiley & Sons
Weight: 420 g
Discover the methods of lean startups that can revolutionize large organizations and their products
Even in a tough economic climate, the startup business community has found a way to create innovative, game–changing products in shockingly short timeframes. So why should larger, more established companies take notice? Because they have everything to gain when they examine and adopt the strategies, tools, and attitudes of these smaller competitors. The Lean Enterprise presents a groundbreaking design for revolutionizing larger organizations, one that draws on the ingenious tenets and practices espoused by the startup community. The guidelines in this book will help companies shake the lethargy, bureaucracy, and power struggles that plague large organizations and hold them back from true innovation.
At the heart of this resource is a comprehensive, practical approach based on methods, timetables, compensation, financial investment, and case studies that reveal the startup mentality. Respected thought leaders in lean startup methodologies, the authors cover successful enterprise development, development innovation labs, corporate venture arms, and acquisition and integration of startups.
- Essential reading for entrepreneurs, product managers, executives and directors in Forbes 2000 organizations, and board members
- Presents the tools and methodologies large businesses need to compete with a new generation of highly–empowered entrepreneurs
- Covers lean startup culture and principles and identifies the behaviors that arestunting growth at large enterprises
- Offers a comprehensive, practical approach for developing exciting products and services and opening vast new markets
Don't be mystified by the success of startups. Master the methods of this new generation of entrepreneurs and compete on a level playing field.
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