The Lean Start: How Constant Innovation Creates Radically Successful Businesses

The Lean Start: How Constant Innovation Creates Radically Successful Businesses

Author: Ries,Eric
ISBN: 9780670921607
Checking local availability
RM89.95
Product Details

Publisher,Viking
Publication Date,
Format, Paperback
Weight, 420 g
No. of Pages,

Find this product in our store.
Shelf: Non-Fiction Books / Business Finance & Accounting / Entrepreneurship

Kindly ask our staff if you cannot locate the shelf.

Most new businesses fail. But most of those failures are preventable. This title offers a fresh approach to business that's being adopted around the world. It describes learning what your customers really want, testing your vision continuously, and adapting and adjusting before it's too late.

Share

Facebook X (Twitter) Pinterest

Customer Reviews

Based on 2 reviews
100%
(2)
0%
(0)
0%
(0)
0%
(0)
0%
(0)
E
Emma
The Lean Start: How constant Innovation creates radically successful business

This book is the guided tour of the key innovative practices used inside Google, Toyota, and Facebook, that work in any business. What he does in this book is bring "lean" techniques to the startup process. The case study Eric uses within this book is his own. How we can all make assumptions about what customers want and how wrong we can be. He discusses Minimum Viable Product (MVP), how to get to the point of creating a MVP that people actually want. Nice methodology for any startup, especially if you are building a product, app etc. Eric has a nice writing style which keeps your interest and anybody in the startup world should read this and implement Eric's suggestions. I can only strongly recommend this book to anyone interested in startups or who would be keen to optimise current product development efforts in an established business.

M
Muhammad 786

Well received 👌🏻