The Mind of the Strategist: The Art of Japanese Business
Author: Kenichi Ohmae
ISBN: 9780070479043
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RM108.00
Publisher,Mcgraw Hill
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Format, Paperback
Weight, 386 g
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Kenichi Ohmae-a business strategist of international renown-provides a compelling account of the reasons why certain companies dominate the global business arena. The book is packed with keen insights into their business thinking processes and planning techniques, why they work, and how companies can benefit from focusing on the three essential elements of any strategic plan: company, customer, and competition.