The Mom Inventors Handbook: How to Turn Your Great Idea Into the Next Big Thing

ISBN: 9780071822824
Checking local availability
RM104.00
Product Details

Publisher,McGraw-Hill
Publication Date,
Format, Paperback
Weight, 420 g
No. of Pages,

Written specifically for people seeking to turn their ideas into marketable products, this new edition of The Mom Inventors Handbook takes you step by step through the process, covering the latest, most innovative ways to create, fund, manufacture, and successfully sell products on a wide scale.

A great deal has changed since the original publication in 2005. This edition covers everything novice entrepreneurs need to succeed in today's business landscape. New materials include:

  • Detailed steps on prototyping, manufacturing, and safety
  • Updated information on patents and trademarks
  • New chapter covering crowdfunding, microloans, peer-to-peer loans, SBA loans, and angel investors
  • New chapter on creative, alternative sales channels, including Groupon, Living Social, QVC Sprouts, Zulily
  • In-depth coverage of video marketing and DIY Public Relations
  • Simple steps for licensing

Customer Reviews

No reviews yet
0%
(0)
0%
(0)
0%
(0)
0%
(0)
0%
(0)