The Money Trap: Grand Fortunes and Lost Illusions Inside the Tech Bubble (UK edition)

A gripping, wildly entertaining memoir that takes you behind the scenes of global business and shines a rare light on the people that are reshaping our world.

Veteran Morgan Stanley banker Alok Sama thought he’d seen it all. Then he found himself chief dealmaker at the most influential technology investor in the world: SoftBank, backer of Arm Holdings, Yahoo, Nvidia, TikTok, Uber, T-Mobile, Alibaba and WeWork.

The Money Trap is Sama’s thrilling, stranger-than-fiction story, detailing his experiences alongside SoftBank’s iconic founder Masayoshi Son – a visionary maverick who wants to be remembered as ‘the crazy guy who bet on the future’ and whose mission is ‘happiness for everyone’. Sama takes the reader on a wild ride as he consorts with billionaire CEOs and heads of state, negotiates mega-deals across the world and contends with a mysterious dark-arts smear campaign that takes a toll on his private life.

This fascinating and humorous saga provides a unique insider perspective on an industry that continues to disrupt our daily lives, from ridesharing apps to OpenAI. Written with self-deprecating wit, unflinching honesty and searing introspection, The Money Trap is ultimately a morality tale: in life, as in technology investing, more money isn’t always the answer.

About the Author

Alok Sama is the former President and CFO of SoftBank Group International. He previously served as a Managing Director of Morgan Stanley and has worked in finance for over 30 years. Sama holds an MBA from The Wharton School and an MFA in Creative Writing at New York University. The Money Trap is his first book.

Dimensions: 13.1 x 2 x 20.1 cm