The Naked Future: What Happens in a World That Anticipates Your Every Move?
Author: Tucker, Patrick
ISBN: 9781591847700
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Format, Paperback
Weight, 420 g
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Shelf: Non-Fiction Books / Business Finance & Accounting / Business Biography / Company Profile
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Thanks to recent advances in technology, prediction models for individual behaviour grow more sophisticated by the day. Whether you'll marry, commit a crime or fall victim to one or contract a disease are becoming easily accessible facts. The naked future is upon us, and the implications are staggering. Tucker draws on fascinating stories from health care to urban planning to online dating. He shows how scientists can predict your behaviour based on your friends' Twitter updates and anticipate the weather a year from now, as big data becomes more prevelant.