The NBA Story : How the Sports League Slam-Dunked Its Way into a Global Business Powerhouse

ISBN: 9781400232789
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RM70.50
Product Details

Publisher,Amacom
Publication Date,
Format, Paperback
Weight, 181.44 g
No. of Pages, 178

Through the story of the NBA, you'll learn:

  • How to keep a dream alive when it seems like no one wants to see it come true.
  • How a company can find their way out of a financial crisis.
  • How presentation is the secret sauce to the success of any show.
  • And how a company can build a loyal fanbase who will do anything to keep them on top.

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