The NBA Story : How the Sports League Slam-Dunked Its Way into a Global Business Powerhouse
Author: Mintzer, Rich
ISBN: 9781400218851
RM93.95
Publisher,Amacom
Publication Date,
Format, Hardcover
Weight,
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Shelf: Non-Fiction Books / Business Finance & Accounting / Business Biography / Company Profile
Shelf: Non-Fiction Books / Business Finance & Accounting / Business Biography / Company Profile
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Through the story of the NBA, you'll learn:
- How to keep a dream alive when it seems like no one wants to see it come true.
- How a company can find their way out of a financial crisis.
- How presentation is the secret sauce to the success of any show.
- And how a company can build a loyal fanbase who will do anything to keep them on top.
