The New Political Capitalism : How Businesses and Societies Can Thrive in a Deeply Politicized World
Author: Zammit-Lucia, Joe
ISBN: 9781472990211
RM119.90
Publisher,Bloomsbury Uk
Publication Date,
Format, Hardcover
Weight,
No. of Pages, 288
This new book challenges the notion that business is, or can ever be, 'apolitical'. It argues that politics - the visible reflection of social values and cultural trends - shapes the environment in which business operates. More and more people are becoming politicised in the sense that they have strong views about how our societies should function - and the role that business must play. Socio-political issues increasingly affect purchasing decisions with the marketplace becoming one way in which citizens express their political identity - the rise of what some have called 'political consumerism'. Markets themselves are politically constructed, and investors increasingly focus on corporations' political positions - be they environmental or societal.
