The Orange and the Dream of California

The Orange and the Dream of California takes a lively, literary, and extraordinarily visual look at the symbiotic and highly symbolic relationship between the golden State and it golden apple," paring that resulted in a compelling fantasy and a fantastic reality. Untold numbers of people came West in the twentieth century lured by postcards showing orange blossoms juxtaposed with snow-capped mountains. And across the country, daily glasses of navel orange juice were a must after Sunkist's Mad Men-stylead campaign spread the word that drinking a California orange was as sweet and delicious as eating one -- and held the promise of a healthy life."--Front cover flap.