THE OTHER SIDE OF INNOVATION

Companies can't survive without innovating. But most put far more emphasis on generating Big Ideas than on executing them—turning ideas into actual breakthrough products, services, and process improvements.

That's because “ideating” is energizing and glamorous. By contrast, execution seems like humdrum, behind-the-scenes dirty work. But without execution, Big Ideas go nowhere.

In The Other Side of Innovation, Vijay Govindarajan and Chris Trimble reveal how to execute an innovation initiative—whether a simple project or a grand, gutsy gamble.. Drawing on examples from innovators as diverse as Allstate, BMW, Timberland, and Nucor.