The Partnership Economy: How Modern Businesses Find New Customers, Grow Revenue

Name: The Partnership Economy: How Modern Businesses Find New Customers, Grow Revenue
Brand: John Wiley
SKU: 9781119819707
Price: 97.02 MYR
Availability: InStock

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Yovanno, David A.

Hardcover

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Product Details

Publisher: John Wiley

ISBN: 9781119819707

Format: Hardcover

Weight: 600 g

Description

Using real-life examples from well-known brands such as Fabletics, Target, Ticketmaster, Walmart, and more, the book offers practical frameworks on how to unlock the value of modern partnerships. Along with showing how partnerships build brand awareness, customer loyalty, and competitive advantage, Yovanno reveals the tremendous possibilities for growth when partnership agreements work in concert across all partnership types, such as influencers, commerce content publishers, business-to-business integrations, and affiliate rewards.

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The Partnership Economy: How Modern Businesses Find New Customers, Grow Revenue

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