The Persuasive Manager: Communication Strategies For 21st Ce
Author: Monippally, M.M
ISBN: 9789814867030
RM66.00
Publisher,Penguin Sea
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Format, Paperback
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The Persuasive Manager argues compellingly that strategic communication lies at the core of leadership, and helps organizations run smoothly and effectively. It explains persuasion and how managers should balance their ability to persuade and exercise authority without being authoritarian. With its wealth of real-world illustrations, scenarios and tips, The Persuasive Manager is the perfect communications roadmap for all managers.
