Enter the Toolkit for Getting Conflict Right. Taffer's approach is focused on deliberate conflict-otherwise known as "conflict with a purpose." There are selective and strategic ways to have difficult conversations, and when doing so, to stay aware of your objectives rather than escalating tension unnecessarily. As Taffer explains, "The key is to act affirmatively, constructively, and productively." Eliminating conflict isn't always the answer; inevitably there will be times when it will arise. Engaging in conflict can be a way to clear the air, and get to the bottom of issues that, once resolved, can strengthen friendships, ease tensions at work, and address problems before they have a chance to bubble over.