The Power of Us
ISBN: 9780316538411
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Title
RM216.58
Publisher,Little Brown Spark
Publication Date,
Format, Hardcover
Weight, 535.24 g
No. of Pages, 311
Most people believe their identity is stable, but in fact it is constantly changing to reflect the interests of the groups you belong to. Van Bavel and Packer integrate their own cutting-edge research in psychology and neuroscience to explain how identity really works. They explain how to harness it to boost cooperation and productivity, lead effectively, and much more. Packed with fascinating insights, vivid case studies, and a wealth of pioneering research, their book will change the way you understandyourself-- and the people around you-- forever. -- adapted from jacket