The Pricing Model Revolution: How Pricing Will Cha nge the Way We Sell and Buy On and Offline
Author: Zatta, Danilo
ISBN: 9781119900573
RM179.78
Publisher,John Wiley
Publication Date,
Format, Hardcover
Weight,
No. of Pages,
In The Pricing Model Revolution: How Pricing Will Change the Way We Sell and Buy On and Offline, world renowned pricing expert Danilo Zatta delivers an essential and engaging blueprint to building an enduring competitive advantage with insightful pricing models. In the book, you'll learn to identify the best monetization approaches for your products and how to execute the one that makes the most sense for your business. From freemium to subscription, pay-per-use, and even neuropricing, the author discusses every available option and shows you how to choose.
