The Routledge Companion to Non-Market Strategy

It is commonplace for today's transnational enterprises to undertake political risk analysis when choosing foreign markets and creating entry strategies. Despite this, non-market elements of corporate strategy are less well researched than the traditional economics-based perspectives. Providing comprehensive and leading edge overviews of current scholarship, this companion surveys the current state of the field and provides a basis for improving our understanding of the non-market environment, encouraging new insights to improve strategies for enhancing a firm's performance and legitimacy. The international team of contributors includes Jorge E. Rivera, Carl Kock and Jonathan P. Doh who combine to create a book which is vital reading for students and researchers in business, management and politics, including those interested in political regulation and business, environmental policy and corporate social responsibility--