
The Science of Storytelling: Why Stories Make Us Human, and How to Tell Them Better (UK)
Author: Storr, Will
ISBN: 9780008276973
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Title
RM63.95
PublisherWilliam CollinsPublication DateFormat PaperbackWeight 420 gNo. of Pages
Why stories make us human and how to tell them better.
There have been many attempts to understand what makes a good story - but few have used a scientific approach.
In this incisive, thought-provoking book, award-winning writer Will Storr demonstrates how master storytellers manipulate and compel us.
Applying dazzling psychological research and cutting-edge neuroscience to the foundations of our myths and archetypes, he shows how we can use these tools to tell better stories - and make sense of our chaotic modern world.
There have been many attempts to understand what makes a good story - but few have used a scientific approach.
In this incisive, thought-provoking book, award-winning writer Will Storr demonstrates how master storytellers manipulate and compel us.
Applying dazzling psychological research and cutting-edge neuroscience to the foundations of our myths and archetypes, he shows how we can use these tools to tell better stories - and make sense of our chaotic modern world.