The Smart Business Guide To China E-Commerce
Author: Lavin, Frank
ISBN: 9789814954655
RM94.50
Publisher,Penguin Random House Sea
Publication Date,
Format, Hardcover
Weight,
No. of Pages,
A quick, punchy read, The Smart Business Guide is a useful book for consumer brands, retailers, and entrepreneurs. It covers critical areas such as:
-- How any brand can be a pure-play e-commerce brand in China
-- How Chinese consumers are different from U.S. consumers
-- The main platforms and social media channels
-- Case studies of success and failure in China
-- How to deal with market entry challenges, trademark registration, and product approval
-- How to compete and win in the most challenging--and most promising--retail market in the world
-- How any brand can be a pure-play e-commerce brand in China
-- How Chinese consumers are different from U.S. consumers
-- The main platforms and social media channels
-- Case studies of success and failure in China
-- How to deal with market entry challenges, trademark registration, and product approval
-- How to compete and win in the most challenging--and most promising--retail market in the world
