The Smart Strategy Book (5Th Anniversary Edition)
Author: Duncan, Kevin
ISBN: 9781911687221
RM66.90
Publisher,Lid Pub Inc
Publication Date,
Format, Paperback
Weight,
No. of Pages, 135
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Shelf: Non-Fiction Books / Business Finance & Accounting / Business Strategy
Shelf: Non-Fiction Books / Business Finance & Accounting / Business Strategy
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Most strategies are too long and boring. Far too many contain language that most of us can't understand.
Bestselling business author Kevin Duncan has read over 500 business books, and much of that wisdom is celebrated in this 5th anniversary edition. Here he covers seven of the most common strategic areas: commercial, brand, customer, sales, people, innovation, and communication.
His trademark no-bullshit approach debunks strategic nonsense and provides any strategist with a brilliant handbook to generate smart strategy at any time.
Bestselling business author Kevin Duncan has read over 500 business books, and much of that wisdom is celebrated in this 5th anniversary edition. Here he covers seven of the most common strategic areas: commercial, brand, customer, sales, people, innovation, and communication.
His trademark no-bullshit approach debunks strategic nonsense and provides any strategist with a brilliant handbook to generate smart strategy at any time.
