The Social Commerce Handbook: 20 Secrets For Turning Social Media Into Social Sales

ISBN: 9780071802024
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RM113.00
Product Details

Publisher,Mcgraw Hill
Publication Date,
Format, Paperback
Weight, 420 g
No. of Pages,

Learn the secrets to unlocking sales with the "Big Five"--YouTube, Pinterest, Facebook, Twitter, and LinkedIn--and seize new sales opportunities from emerging social technology.

Coauthored by two of today's leading authorities on this hot new field, The Social Commerce Handbook distills the real-world experience of successful social commerce businesses--from Apple to Zappos--into 20secrets for turning "Likes" into "Buys".



The power of social utilityThe appeal of social giftingThe importance of social curationThe role of social statusThe value of social intelligence

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