The Social Commerce Handbook: 20 Secrets For Turning Social Media Into Social Sales
Author: Marsden,Paul
ISBN: 9780071802024
RM113.00
Publisher,Mcgraw Hill
Publication Date,
Format, Paperback
Weight,
No. of Pages,
Learn the secrets to unlocking sales with the "Big Five"--YouTube, Pinterest, Facebook, Twitter, and LinkedIn--and seize new sales opportunities from emerging social technology.
Coauthored by two of today's leading authorities on this hot new field, The Social Commerce Handbook distills the real-world experience of successful social commerce businesses--from Apple to Zappos--into 20secrets for turning "Likes" into "Buys".
The power of social utilityThe appeal of social giftingThe importance of social curationThe role of social statusThe value of social intelligence
Coauthored by two of today's leading authorities on this hot new field, The Social Commerce Handbook distills the real-world experience of successful social commerce businesses--from Apple to Zappos--into 20secrets for turning "Likes" into "Buys".
The power of social utilityThe appeal of social giftingThe importance of social curationThe role of social statusThe value of social intelligence
