The Social Commerce Handbook: 20 Secrets For Turning Social Media Into Social Sales
Coauthored by two of today's leading authorities on this hot new field, The Social Commerce Handbook distills the real-world experience of successful social commerce businesses--from Apple to Zappos--into 20secrets for turning "Likes" into "Buys".
The power of social utilityThe appeal of social giftingThe importance of social curationThe role of social statusThe value of social intelligence
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