The Social Impact Advantage

ISBN: 9781264269686
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RM87.00
Product Details

Publisher,McGraw-Hill
Publication Date,
Format, Hardcover
Weight, 428 g
No. of Pages, 224

Our society is at a crossroads. It is no longer enough to have the best product or the most value add for your customers. Today consumers are considering more than just product quality and price. They are looking at how your company aligns with their values, how tapped into the social climate you are, and how authentic your social stances appear. To increase revenue and seize the competitive edge, your organization needs to embrace social causes and do it the right way.

Embracing social causes can help you grow your business and build better relationships with your team, community, and the world at large. But it can be a struggle to figure out how to align your company's mission in the current social climate the right way-ensuring results are meaningful, effective, and ultimately profitable.

About the Author

Tynesia Boyea-Robinson is president and CEO of CapEQ, an impact investment and advisory that helps Fortune 500 companies achieve superior financial returns through social impact. She leveraged cross-sector partnerships to establish the Social Innovation Fund and the Workforce Investment and Opportunity Act, and as founding Executive Director of Year Up National Capital Region, she raised $20M to support the organization in ensuring thousands of low-income young adults are hired in careers with family-sustaining wages.
  • Dimensions ‏ : ‎ 6 x 1 x 9 inches

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