The Social Impact Advantage
Publisher,McGraw-Hill
Publication Date,
Format, Hardcover
Weight, 428 g
No. of Pages, 224
Our society is at a crossroads. It is no longer enough to have the best product or the most value add for your customers. Today consumers are considering more than just product quality and price. They are looking at how your company aligns with their values, how tapped into the social climate you are, and how authentic your social stances appear. To increase revenue and seize the competitive edge, your organization needs to embrace social causes and do it the right way.
Embracing social causes can help you grow your business and build better relationships with your team, community, and the world at large. But it can be a struggle to figure out how to align your company's mission in the current social climate the right way-ensuring results are meaningful, effective, and ultimately profitable.
About the Author
- Dimensions : 6 x 1 x 9 inches