Target Story : How the Iconic Big Box Store Hit the Bullseye and Created an Addictive Retail Experience
Author: Chastain, Bill
ISBN: 9781400232741
RM70.50
Publisher,Amacom
Publication Date,
Format, Paperback
Weight,
No. of Pages, 209
Imagine if you could be a fly on the wall as a family enterprise becomes one of the most successful companies in the world. The Target Story will help you understand and adopt the competitive strategies, workplace culture, and daily business practices that enabled the big box store to become the retail giant it is today.
In an industry that has seen constant disruption over the last two decades, Target has experienced tremendous growth. Establishing a strong eCommerce business and cultivating a sought-after in-store experience has kept this iconic brand at the top of the retail game. From same-day fulfillment to brand partnerships, Target has successfully fought the domination of online marketplaces by thinking outside the big box.
The growth, prosperity, and expansion strategies that can be gleaned from the history of the Target Corporation amounts to a masterclass in business. Yet, the Target story has never been adequately presented. Until now.
In an industry that has seen constant disruption over the last two decades, Target has experienced tremendous growth. Establishing a strong eCommerce business and cultivating a sought-after in-store experience has kept this iconic brand at the top of the retail game. From same-day fulfillment to brand partnerships, Target has successfully fought the domination of online marketplaces by thinking outside the big box.
The growth, prosperity, and expansion strategies that can be gleaned from the history of the Target Corporation amounts to a masterclass in business. Yet, the Target story has never been adequately presented. Until now.
