The Third Wave An Entrepreneur`s Vision Of The Future
One of America s most accomplished entrepreneurs a pioneer who made the Internet part of everyday life and orchestrated the largest merger in the history of business shares a roadmap for how entrepreneurs, CEOs, and the country can succeed in a rapidly changing world. Steve Case s entrepreneurial career began when he cofounded America Online (AOL). AOL was the top performing company of the 1990s and at its peak, more than half of all consumer Internet traffic in the United States ran through the service. When AOL and Time Warner merged and Case became Chairman he oversaw the biggest media company in the world. In 'The Third Wave,' Case takes us behind the scenes to some of the most consequential business decisions of our time while offering illuminating insights from decades of working as an entrepreneur, philanthropist and investor at Revolution. We are entering, as Case explains, a new paradigm called the Third Wave of the Internet. The first wave occurred when AOL and other companies laid the foundation for consumers to connect to the Internet. The second wave saw Google and Facebook allowing for search and social networking capabilities and the rise of the mobile app economy. We re now entering the third wave, when ubiquitous Internet the Internet of things will enable entrepreneurs to transform and improve health, education, transportation and the way we live our lives. With clarity and passion, Case argues that if innovators and public policy makers do not take the right approach as new technologies quickly disrupt old industries, the United States runs the risk of falling behind.
Publisher,Simon & Schuster
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