THE TIPPING POINT: HOW LITTLE THINGS CAN MAKE A BIG - MPHOnline.com

The Tipping Point : How Little Things Can Make a Big Difference

Author: Gladwell, Malcolm
ISBN: 9780316679077
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RM60.50
Product Details

Publisher,Hachette Book Group USA
Publication Date,
Format, Paperback
Weight, 240 g
No. of Pages,

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Defining that precise moment when a trend becomes a trend, Malcolm Gladwell probes the surface of everyday occurrences to reveal some surprising dynamics behind explosive social changes. He examines the power of word-of-mouth and explores how very small changes can directly affect popularity. Perceptive and imaginative, The Tipping Point is a groundbreaking book destined to overturn conventional thinking in business, sociological, and policy-making arenas.

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Customer Reviews

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T
Tiong Yong Keu
THE TIPPING POINT: HOW LITTLE THINGS CAN MAKE A BIG

The Tipping Point is a very interesting phenomenon that explains why some trends catch on and spread all over the world, but others do not. Not only does this happen with products themselves, but it happens with information as well. For instance, Gladwell explains how Paul Revere is so famous even though William Dawe's did the same thing as Revere on the same night. Gladwell does an excellent job of digging into real-life examples to help explain how three key players: Connectors, Salesmen, and Mavens can take a little thing and make a big impact.

C
Chen Lena
The Tipping Point: How Little Things Can Make A Big

This book talks about tips and how things can make more difference. Malcolm Gladwell is author of "What Dog Saw". Wonderful and interesting book.

D
Dian
Great!

This book gives us insight of the real world and teach us how to apply all the current principles. Brilliant and highly recommended.