The Viral Video Manifesto
Author: Voltz, Stephen/ Grobe, Fritz
ISBN: 9780071803380
RM95.50
Publisher,McGraw-Hill
Publication Date,
Format, Paperback
Weight,
No. of Pages, 226
Describes how to successfully create and market an Internet video using four core principles--authenticity, succinctness, originality, and emotional connection--and examines effective examples of popular viral videos exemplifying these principles.
