The Way of the Warrior In Business: Battling for Profits, Power and Domination — and Winning Big

This book is about marketing. It's about knowing and using military strategies and tactics to increase your profits, your power, your ability to dominate market. Inside all the 11 chapters, you will learn many things, such as:

• How to apply the ideas of such military geniuses as China's Sun Tzu, Japan's Miyamoto Musashi, Vietnam's Le Duan, China's Mao Tse- Tung, Britain's Basil H. Liddell Hart, and Germany's Karl von Clausewitz to business

• Win business war not by dying for the country — win it by making other die

• Where to look for and find competitors who are easy to conquer

• 365 very powerful and unique tactics - including how well-fortified weaker brands can not only repel attacks from big brands but actually defeat them

• How to get big by thinking small

• How to win in each of the four battlegrounds of business

Discover hundreds of powerful out-of-the-box tactics to help you develop the killer instinct that turns you into a powerful Business Warrior who wins big and wins often.

DONALD WAYNE HEYDON, PhD, is a best-selling author, speaker, consultant, coach, and trainer in the fields of marketing, management, negotiation, and international business and a lifetime member of the Vietnam Veterans of America.