Trading Up - Why Consumers Want New Luxury Goods--and How Companies Create Them (Reprint)
ISBN: 9781591840701
RM75.50
Publisher,Portfolio US
Publication Date,
Format, Paperback
Weight,
No. of Pages, 300
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Shelf: Non-Fiction Books / Business Finance & Accounting / Organizational Behaviour
Shelf: Non-Fiction Books / Business Finance & Accounting / Organizational Behaviour
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A study on middle-class consumerism finds that today's customers are seeking higher levels of quality, taste, and aspiration, in a revised edition of the best-seller that draws on new research to explore the trading up phenomenon to reveal how entrepreneurs, innovators, managers, and marketers can make the most out of related opportunities. Reprint.
