Tune In: How to make smarter decisions in a noisy world

"Sensational.. turn off your mobile phones and read this instead..." - Rory Sutherland, ViceChairman, Ogilvy

"A practical resource for making better choices." - Adam Grant, #1 New York Times Bestselling author

"The core idea of deaf spots merits a lot more attention... a game-changer that leaves you wanting to do better, and be better." --Lord Sebastian Coe, President World Athletics

"A rare combination of information and entertainment." - Debbie Hewitt MBE, Chair of The Football Association, and Visa Europe

"A great reference for any business." --Victoria Degtar, TIME Magazine

"The only book on decision-making you'll ever need." - Dario Krpan, Professor, London School of Economics

Your decisions matter. Yet in today’s noisy world of distraction, disinformation and data overload, we tune out. We hear less than ever and rush to misjudgement.

Despite popular opinion, the most underestimated risk isn’t economic, political or even climate risk – it’s human decision risk, and the failure to hear who or what really matters. The result? A catalogue of error that not only destroys lives and polarises communities but damages reputation and squanders opportunity.

Now that can change. Because what’s predictable is preventable.

In this modern masterclass, award-winning Nuala Walsh champions a better understanding of behaviour as an insurance policy against misjudgement. Tune In stands apart in its treatment of 'deaf spots', the judgement killers that stop us hearing what matters, when it matters.

Armed with a new PERIMETERS framework and dozens of strategies that favour human intelligence over artificial intelligence, you’ll discover the 10 traps that bind our reasoning, memorably illustrated by a cast of business titans, sporting icons, criminals, presidents, astronauts and more.

By tuning in to the right voices…
· You’ll hear what others don’t, gaining instant advantage;
· You’ll make sense of past mistakes and prevent future ones;
· You’ll stand out not lose out becoming an influential Decision Ninja;
· You’ll help to build a better world.

It’s time to Tune In.

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