Publisher: Entrepreneur Press
Weight: 420 g
490 million people log on to YouTube each month - and business owners need to know how to capture them or better yet, be the initial reason for their visit. Jason Rich shares the expertise of practicing entrepreneurs, delivering a step-by-step strategy supported by valuable insights, tips, and resources. From video production to promotion, author Jason R. Rich details how to use the power of YouTube to promote business brands, products, or services, and ultimately, attract new customers. Unfamiliar entrepreneurs receive a full tutorial on pre-production and production essentials from developing video ideas that attract attention to overcoming lighting and sound challenges. Amateur producers receive a full list of equipment needed, gaining tips from well-known YouTubers on how to produce quality spots without breaking the bank. After covering the basics, Rich, joined by YouTube savvy entrepreneurs, reveal how small business owners can drive viewers to contact their business. Readers learn: strategies that make it easy for people to find their videos on YouTube; how to promote their YouTube videos using Facebook, Twitter, Google+, and other social sites; methods for boosting a video's views using blogs, websites and other online resources; how to start a successful YouTube channel; how to make a video go viral; and, what it takes to become a "YouTube Personality" that viewers want to listen to. Rich also shows entrepreneurs how they can make money in the process of promoting themselves.
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