User Experience Design: A Practical Playbook to Fuel Business Growth

Name: User Experience Design: A Practical Playbook to Fuel Business Growth
Brand: John Wiley
SKU: 9781119829201
Price: 121.28 MYR
Availability: InStock

Satyam Kantamneni

Paperback

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Product Details

Publisher: John Wiley

ISBN: 9781119829201

Format: Paperback

Weight: 839 g

Description

In User Experience Design: A Practical Playbook to Fuel Business Growth, UX Reactor co-Founder Satyam Kantamneni distills 25 years of industry experience into a pragmatic approach to help organizations advance in the highly competitive and rapidly changing digital world.

You'll discover:

Why putting users at the center of strategy leads to an almost unfair competitive advantage
Ways to build an organizational system that delivers a superior user experience that is replicable, consistent, and scalable
Common shortfalls that prevent organizations from reaping the value of experience design
27 proven "plays" from the UX Reactor playbook to put concepts into practice
Game planning examples to execute at different levels of an organization

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User Experience Design: A Practical Playbook to Fuel Business Growth

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