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User Experience Design: A Practical Playbook to Fuel Business Growth
Author: Satyam Kantamneni
ISBN: 9781119829201
RM121.28
PublisherJohn WileyPublication DateFormat PaperbackWeight No. of Pages 320
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Shelf: Non-Fiction Books / Business Finance & Accounting / Consumer Behaviors
Shelf: Non-Fiction Books / Business Finance & Accounting / Consumer Behaviors
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In User Experience Design: A Practical Playbook to Fuel Business Growth, UX Reactor co-Founder Satyam Kantamneni distills 25 years of industry experience into a pragmatic approach to help organizations advance in the highly competitive and rapidly changing digital world.
You'll discover:
You'll discover:
- Why putting users at the center of strategy leads to an almost unfair competitive advantage
- Ways to build an organizational system that delivers a superior user experience that is replicable, consistent, and scalable
- Common shortfalls that prevent organizations from reaping the value of experience design
- 27 proven "plays" from the UX Reactor playbook to put concepts into practice
- Game planning examples to execute at different levels of an organization
