User Experience Research: Discover What Customers Really Want
Author: Marty Gage; Spencer Murrell
ISBN: 9781119884217
RM125.78
Publisher,John Wiley
Publication Date,
Format, Hardcover
Weight,
No. of Pages, 269
In User Experience Research: Discover What Customers Really Want, a human factors psychologist and an industrial designer have devised a foolproof first phase that addresses the shortcomings of the design thinking process. Based on their forty years of generative research experience in multiple industries, this is the definitive guide to user experience research. This repeatable approach is grounded in six key principles that connects users' desired emotional states to an actionable articulation of an experience. It also provides guidance on creating ideal experience frameworks that communicate clearly with all stakeholders, from business leaders to design practitioners.
