User Tested: How The World's Top Companies Use Human Insight To Create Great Experiences
Author: Estes, Janelle
ISBN: 9781119844631
RM103.28
Publisher,John Wiley
Publication Date,
Format, Hardcover
Weight,
No. of Pages, 215
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Shelf: Non-Fiction Books / Business Finance & Accounting / Entrepreneurship
Shelf: Non-Fiction Books / Business Finance & Accounting / Entrepreneurship
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With so many digital experiences touching our lives-and businesses-it's understandable to feel like you're drowning in data. There's a dashboard or chart for just about everything, but data alone can't help you understand and empathize with your customers. No amount of it will take you inside their heads, help you see the world through their eyes, or let you experience what it's really like to be your customer. Only human insight from real people can do that.
