Users, Not Customers - Who Really Determines the Success of Your Business (Updated)
Author: Shapiro, Aaron
ISBN: 9781591846314
RM79.95
Publisher,Portfolio US
Publication Date,
Format, Paperback
Weight,
No. of Pages, 241
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Shelf: Non-Fiction Books / Business Finance & Accounting / Organizational Behaviour
Shelf: Non-Fiction Books / Business Finance & Accounting / Organizational Behaviour
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Presents advice on how to shift business strategy from an obsession with the number of customers to a focus on improving user experience and the impact this shift can have on business success and profits.
