What Customers Crave : How to Create Relevant and Memorable Experiences at Every Touchpoint
Author: Webb, Nicholas J.
ISBN: 9781400235827
RM93.95
Publisher,Amacom
Publication Date,
Format, Paperback
Weight,
No. of Pages,
What Customers Crave examines how the hyper-connected economy is radically changing consumer expectations and reveals what companies need to do to stay on top. The solution rests on two simple questions: What do your customers love? What do they hate? Find the answers, and you're well on your way to success.
