What Customers Crave : How to Create Relevant and Memorable Experiences at Every Touchpoint
Author: Webb, Nicholas J.
ISBN: 9781400235827
RM93.95
Publisher,Amacom
Publication Date,
Format, Paperback
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Shelf: Non-Fiction Books / Business Finance & Accounting / Consumer Behaviors
Shelf: Non-Fiction Books / Business Finance & Accounting / Consumer Behaviors
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What Customers Crave examines how the hyper-connected economy is radically changing consumer expectations and reveals what companies need to do to stay on top. The solution rests on two simple questions: What do your customers love? What do they hate? Find the answers, and you're well on your way to success.
