What to Ask
Author: Olson, Andrea Belk
ISBN: 9781637740774
RM117.60
Publisher,Matt Holt Books
Publication Date,
Format, Hardcover
Weight,
No. of Pages, 184
In What to Ask, author Andrea Belk Olson, CEO of applied behavioral science consulting firm Pragmadik, and head of the University of Iowa JPEC startup incubator, delivers a unique, cognitive method for discovering hidden customer needs, converting them quickly into differentiators, and avoiding the pitfalls of traditional research--
