What to Ask
Author: Olson, Andrea Belk
ISBN: 9781637740774
RM185.64
Publisher,Matt Holt Books
Publication Date,
Format, Hardcover
Weight,
No. of Pages, 184
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In What to Ask, author Andrea Belk Olson, CEO of applied behavioral science consulting firm Pragmadik, and head of the University of Iowa JPEC startup incubator, delivers a unique, cognitive method for discovering hidden customer needs, converting them quickly into differentiators, and avoiding the pitfalls of traditional research--
