The Wide Lens - What Successful Innovators See That Others Miss (Revised)
Author: Adner, Ron
ISBN: 9781591846291
RM89.50
Publisher,Portfolio US
Publication Date,
Format, Paperback
Weight,
No. of Pages, 278
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Shelf: Non-Fiction Books / Business Finance & Accounting / Organizational Behaviour
Shelf: Non-Fiction Books / Business Finance & Accounting / Organizational Behaviour
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Argues that most business projects fail because their success depends on unanticipated external innovations while revealing the logic of "innovation ecosystems" that can be established to dramatically improve odds of success.
