The New Nature of Business: The Path to Prosperity and Sustainability

Learn how pioneering business leaders are resetting their companies' relationship to nature, society, and our common future

In The New Nature of Business: The Path to Prosperity and Sustainability, businessman Andre Hoffmann and journalist Peter Vanham describe how companies should change their ways to have continued success, and why the current modus operandi is not working. They present a template for creating “sustainable prosperity”, and case-studies of companies that survived and thrived by opting for change. In doing so, they provide a way out of long-standing dilemmas, such as how to balance business needs with impact on nature, shareholders with stakeholders, and short-term vs. long-term profits.

You'll find:

• A first-hand account of global healthcare company Roche's sustainability practice, as told by André (Roche's vice-chairman), chairman Severin Schwan, and several other senior management members
  
• Case-studies and lessons of organizations with visionary leaders, such as INSEAD, IKEA, Harley Davidson, and Holcim, all of whom have taken a holistic view of their role in the world, and succeeded in doing well while doing good
  
• Strategies for addressing the negative externalities and trade-offs that arise from doing business; identifying the right metrics and targets to deliver on your purpose; and accounting for human, social, and natural capital, alongside financial capital
  

A must-read book for business leaders, entrepreneurs, and changemakers at companies around the world, The New Nature of Business, is also insightful and timely for those who advise or oversee companies and their leadership teams.

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Peter Vanham (Author)

Peter Vanham is an author and business journalist, based in Geneva, Switzerland. He writes about the global economy and the people who help shape it, contributing stories to Financial Times, Business Insider, Quartz, and World Economic Forum Agenda. Peter has been working for the World Economic Forum since 2014. He has been US Media Lead, Lead Writer, and most recently Head of Chairman's Communications and the International Media Council, his current function.

His latest book, "Stakeholder Capitalism", explores how to build a global economy that works for progress, people and planet. It includes original reporting from countries such as Singapore, Denmark, Indonesia and China, and interviews with dozens of economists and global business leaders.

His first book, "Before I Was CEO", about the life stories and lessons from leaders before they made it to the top, was published with Wiley in the US, with Nha Nam in Vietnam, and Kobo. It features the stories of 20 global leaders, including the CEOs of Heineken, Nestle, Tupperware, the Chairmen of Bain & Company and AT Kearney, and the deans of Wharton and London Business School.